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To test your team members’ ability to think strategically and apply what you have taught them to real businesses, you asked each one to write a report on a particular industry, addressing the following:

What is (are) the major strategic issues that the industry faces?
What strategic options or alternatives does it have to address those specific issues?
What strategic option do the team members recommend and why?
What are the risks of implementing that chosen option?
You are to choose a company from one of the following industries:

The current market leader in the car rental industry
The current market leader in the U.S. hotel industry
The market leader in the fast food industry

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